Made in Mexico

From the beginning of the adventure, Laetitia wanted to create a meaningful project. Motivated by the desire to manufacture innovative, beautiful, quality products made in Mexico, she visited several factories, explained her vision and her ideas, and managed to convince some partners to join her in this project.

In 2015, the first beach towels made in Mexico came out of Mexican factories. The success was immediate, even internationally, and even on the streets of Los Angeles, where a certain Jessica Alba wore her "El Martin" Las Bayadas beach bag in 2016! From sourcing to manufacturing, the Las Bayadas brand continues to favor short supply chains and Mexican craftsmanship. Laetitia and her teams work with family businesses throughout Mexico. Season after season, they imagine new products made in Mexico together and participate in the growth of small players in the textile industry in Mexico.

An innovative and social production model

Las Bayadas products are made by the "Puerto Vallarta Sewing School and Workshop." This production cooperative supports professional retraining for disadvantaged individuals through sewing courses, technical training in the use of specialized equipment, and job creation in the city of Puerto Vallarta.

This social project offers a quality sewing service whose income goes directly to the seamstresses, local women from the community, thereby contributing to the well-being of many families in Puerto Vallarta.

Women's employment

Supporting women's rights and their access to the same resources and opportunities as men changes their lives, those of their community, and positively impacts an entire society. Mexico, although it has a relatively high proportion of women in the labor market, is far behind an industrialized country like Canada.

Sensitive to gender inequality, Las Bayadas has devised a business model that prioritizes women. In 2023, all of our employees are women and mothers whom we accommodate so they can sustainably balance work and family life.

Recycled cotton

The use of recycled fibers allows us to benefit from quality raw materials while reducing water consumption and CO2 emissions.

For this reason, the cotton used in Las Bayadas fabrics is recycled in Mexico and is "Global Recycled Standard" certified. This label guarantees, among other things, traceability and compliance with environmental and social criteria.